Making people feel seen through clothing. Answering the question for every human on Earth of
"what should I buy?"When Fashivly first launched in 2020, it was a clever workaround: a beautifully designed PDF, crafted by stylists, and sent to clients during a time when in-person styling wasn't possible during Covid.
The emotional pull of the product, the feeling of being seen, celebrated, and styled for real life, was undeniable.The founders had a clear mission: scale that magic without losing what made it special.
Zero Tech Infrastructure
Growing Demand
Ideas Still Trapped in Sketch Books
Stylists were copy-pasting product URLs, screenshotting images, toggling between three editing tools, and typing descriptions line by line into a PDF.
Each lookbook took hours of repetitive effort.We started with the heart of the business: the stylist workflow. Within just five weeks, we shipped Fashivly's first production MVP: a stylist-facing web app paired with a Chrome extension that automated the most tedious parts of fulfillment.
Stylists got hours back in their day.
Clients received cleaner and more shoppable guides.
For the first time the team could see their years of vision come alive.
After the MVP, we didn't just tack on features. Instead, we built with intention without compromising on the momentum. Together with the founding team, we shaped a platform that kept the styling experience deeply personal while expanding what was possible:
A logged-in experience that feels more like a conversation than a dashboard. Warm, intuitive, and on-brand.
An internal tool that creates shoppable, head-to-toe looks that were styled by humans, scaled by tech.
Streamlined workflows for stylists, reducing burnout and increasing throughput without sacrificing quality.
Light-touch experiments in advanced product and style categorization, helping Fashivly explore the next frontier of personalization
All this was underpinned by a scalable backend that could support future growth, experimentation, and the evolving needs of their users.
We aimed to match the passion the founders had for Fashivly. We didn't want to limit ourselves to just leading the tech — we wanted to help shape the product.
Asking better questions
Translating ambitious ideas into buildable systems
Helping prioritize based on real impact
From zero to production-ready tech in under 5 weeks.
126% increase in retention and a significant lift in weekly revenue capacity
Stylists able to serve more clients without burning out, removing the "sold out" ceiling
A client-facing product that drew praise from both customers and product leaders
Copy-pasting product URLs
Manual screenshots
Toggling between 3 editing tools
Typing descriptions line by line
Hours per lookbook
One-click product imports
Automated image processing
Integrated styling workflow
Auto-generated descriptions
Minutes per lookbook
NC IDEA Seed Grant Awardee
Selected for the Tory Burch Fellowship
Winner of the Seed the South pitch competition
Chosen for a16z's Talent x Opportunity Fund (Fall 2024 cohort)
Named one of North Carolina's Top 10 Startups to Watch
$50,000 award for Fashivly's innovative approach to personal styling
Selected for Andreessen Horowitz's prestigious Fall 2024 cohort
Someone who can move fast, think strategically, and build tech that feels like it belongs.
Let's turn your vision into momentum.
